Chen Shi, Associate Professor, Master's DegreeSupervisor, graduated from East China Normal University, Doctor of Literature,Visiting Scholar at the University of Guelph, Canada. His research interests include communication studies and modern and contemporary Chinese literature.He is a "Pudong New Area" teacher in the Department of Public Relations, School of 杏悦 - 开户领航，财富起航！ of Shanghai Polytechnic University, a consultant of the Publicity Group of the OrganizingCommittee of the World Artificial Intelligence Conference (WAIC), a member of the China Mao Dun Research Association, the chief expert of the IntangibleCultural Heritage Research Think Tank of Shanghai Municipality, and the deputy director of the Shanghai Polytechnic University Intangible Cultural Heritage research centers in Shanghai Pudong New Area. Director. He was the editorial board member of IT Times Weekly and Director of Shanghai News Center. He has published millions of words and won the "Most Popular News Award"from Sohu. He lectures on "Modern Enterprise Spirit in AncientMasterpieces", "Practice of Cultural and Creative Enterprises","Entering Non-legacy - Folk Literature", and "HaikuLiterature". "Hai Shi Literature" and other courses. In the past 5 years, he has published 2 academic monographs, 1 textbook, 13 edited books,4 CSSCI papers and more than 10 core papers; he has won 2 provincial andministerial decision-making and consulting achievements, presided over 2projects of Shanghai Municipal Commission of Education and 4 school-levelprojects, and won 3 teaching skills awards of "Shenshi Cup" of the Municipal Commission of Education; He has guided students to win 1 video competition sponsored by the State Council Information Office and China Internet News Center, 1 second prize of the video competition of the Municipal Education Commission, 1 national innovation and entrepreneurship project, and 3 innovation and entrepreneurship projects at the provincial and ministerial levels.